Now accepting founding families

The financial command center for childcare

One place to pay for childcare, earn rewards and actually understand what you spend.

Join 1,000+ families building something better.

You're on the list! We'll be in touch soon.

Everything in one place

Stop juggling Venmo, cash, credit card payments, and spreadsheets. Louie brings it all together.

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Pay everyone from one place

Daycare tuition, nanny payroll, babysitters, camps, tutoring. One account, one transaction history, one place to look.

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Don't let DCFSA funds go unused

We flag eligible expenses automatically so you can get reimbursed for what you're already spending—no more leaving money on the table.

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See what you actually spend

Most parents have no idea what childcare costs them annually. Louie shows you—clearly, honestly, in one place.

Smooth out the spikes

Optional short-term financing for tuition deposits or camp fees, timed to your pay cycle rather than theirs.

Rewards that make sense for families

Rewards for travel and food are great! But isn't it time to start earning rewards on one of your biggest expenses, childcare?! Earn rewards on every purchase. Hit milestones on childcare spending and unlock even more.

Exclusive discounts from brands we 💚

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$10K
childcare spend
Unlock bonus rewards
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$25K
childcare spend
Unlock bigger rewards
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$50K
childcare spend
Unlock top-tier rewards
Earn on every purchase
🛍️ Redeem for kids' products, classes, and experiences

Questions? We've got answers.

Louie is a debit card and financial platform designed specifically for families with childcare expenses. It's a single place to pay for everything childcare-related—daycare, nannies, babysitters, camps, tutoring—while earning rewards and staying organized for taxes.

You earn rewards on every dollar you spend with your Louie card. Hit childcare spending milestones and you'll unlock bonus rewards. Redeem in our marketplace for kids' products, classes, experiences, and partner discounts.

Louie is a debit card linked to your Louie account. We chose debit because it keeps things simple—no credit checks, no interest charges, no debt. You spend what you have, and we help you manage it better.

Your childcare expenses are automatically categorized throughout the year. We flag DCFSA-eligible spending so you know what qualifies for reimbursement, and at year-end, we generate reports with the documentation you need for the Child and Dependent Care Credit and Schedule H if you employ household workers.

Yes! Louie isn't just for merchant purchases. You can pay caregivers directly through the platform—nannies, babysitters, anyone you employ. Those payments count toward your rewards and milestones just like any other childcare expense.

We know childcare billing doesn't always align with your paycheck. Louie offers optional short-term financing for big expenses like tuition deposits or summer camp fees, letting you spread payments in a way that works with your cash flow. Terms and eligibility vary.

We're currently building our MVP and plan to launch with our founding families later this year. Join the waitlist to get early access and help shape the product.

The core Louie card and platform are free. We'll offer optional premium features for families who want additional tools like enhanced tax reporting and priority support. We'll share full pricing details closer to launch.

Ready to simplify childcare finances?

Join our founding families and be the first to experience a better way to manage what you spend on the people who matter most.

You're on the list! We'll be in touch soon.